Technology is evolving every second, and so is the development of efficient web applications. If we compare the online apps available today with that 2-3 decades ago, what difference do we find? They may appear quite the same. An apparent difference lies in that the websites of today provide more information driven content to its users. However, with this benefit accompanies a notable drawback. The visitors are now left with just a ‘contact us’ form or links redirecting to some social networking sites.
There is always a purpose behind people visiting any website. Thus, the developers should ensure that they are providing them with what the users want. But visitors look for even more. They also want the entertainment factor. Moreover, they look for engagement with compatible peers to talk about the services & products offered.
Therefore, the secret to a successful web app lies in giving your users exactly what they are looking for, over there itself. How can that be done? By consolidating the interactive features, or the so-called community elements, along your website content can truly help you achieve this purpose.
There are certain reasons behind any website becoming more interactive by fusion of the interactive elements. Let us try learn more about the same.
- Involve users more into your domain-specific conversations: It is a good idea to closely and personally get involved into conversations over your products and services. This can be done by bringing the same on your website, where you can monitor them carefully.This will open more doors to user engagement with your website. The engagement data also provides information about the sales fitness of the site visitors. In addition, you can also make use of other community features like discussion forums, Q&A, etc. These are also good interaction tools to engage users into beneficial conversations.
- Transparency in user-generated content helps build trust: With the world going online, we the consumers have begun developing a tendency to trust online reviews, just like personal recommendations. This trust and credibility placed on online user reviews, can also be a big factor that can help you expand your site’s user base. However, ensure these surveys are genuine and transparent. User reviews published on a site can also help your site position in search engine result pages (SERP).
- Grab a SEO boost for your site with user-generated content: Content generated by the users can help your website with an overwhelming SEO thrust. User-generated content has greater benefits pertaining to SEO, as compared to the content produced by your internal marketing team. Therefore, make SEO an integral part of your website marketing strategy.
- Improve your primary website metrics: This includes active involvement from site visitors. Your customers and users, will also help you get more useful content for your website. This will indirectly also help you along your sales cycle. Let your site have sections like testimonials, Q&A, etc., which will be a great way to increase participation. Once this happens, the user-return ratio to your site automatically tends to increase. Providing related content in form of blogs, news articles, case studies, etc. can also help increase the number of pages visited every time a visitor comes at your website.
For software development companies, who are looking forward to build more interactive sites for their business, can customize their web apps with a unique amalgamation of content and community.