Top Features of Microsoft Dynamics 365 Marketing: An Effective Marketing Automation tool


Top Features of Microsoft Dynamics 365 Marketing: An Effective Marketing Automation tool

Microsoft Dynamics 365 Marketing is a powerful marketing automation tool that can help businesses engage with customers more effectively. It enables businesses to personalize customer experiences based on interactions across all channels, making sure that each customer feels like they’re the only priority.
Dynamics 365 Marketing can help businesses overcome common pain points and problems associated with marketing, such as inefficient customer segmentation, lack of personalized communications, and difficulty measuring marketing ROI.

There are features that make Dynamics 365 Marketing stand out.

1. Hard bounces

Microsoft Dynamics 365 Marketing provides an easy way to manage hard bounces. Hard bounces are when an email is sent to an invalid email address and the server returns a permanent error. When this happens, Microsoft Dynamics 365 Marketing automatically unsubscribes the invalid email address from your Microsoft Dynamics 365 Marketing list. This helps to keep your Microsoft Dynamics 365 Marketing lists clean and up-to-date and ensures that your emails are only being sent to valid addresses. As a result, you can avoid bounced emails and deliverability issues, and focus on sending email campaigns that will reach your customers’ inboxes.
One of the features that sets it apart from other platforms is its ability to handle soft-bounce emails. Soft bounces occur when an email is temporarily unable to be delivered, typically due to an issue with the recipient’s mailbox. Microsoft Dynamics 365 Marketing will automatically move soft bounces to the hard bounce category after five consecutive soft bounces. This ensures that your campaign data is accurate and that you are not wasting time trying to deliver emails to invalid addresses.

2. A/B Testing

Microsoft Dynamics 365 Marketing provides you with the ability to use A/B testing to test different subject lines, calls to action, or email content to see what works best with your audience.

Once an email has been enabled for A/B testing following configurations are made available for further tests:

  • A/B Distribution: With Microsoft Dynamics 365 Marketing, you can easily create two versions of your marketing content and then distribute your audience between the two versions. Whichever version performs better will be the winning version, and all the other recipients will see that version. The winning version would be decided on the below criteria.

Dynamics Marketing A/B Testing

  • Winning metric: You can choose between Open rate or Click-through rate, whichever version is dominant for selected criteria would be the winning version.
  • Test Duration: The duration for which you would want the test to be active. Based on the time selected here the winning version would be selected.
  • If the results are inconclusive: This is where we select which would be the winning versions if the A/B test was inconclusive.

Dynamics Marketing Journey

By Microsoft Dynamics 365 Marketing carrying out the A/B tests for you, makes your life a lot easier which means that you can focus on other tasks while Microsoft Dynamics 365 Marketing delivers the most effective marketing campaign for you and your business.

3. Scheduling Emails

With Microsoft Dynamics 365 Marketing, you can set records live and create personalized customer journeys based on email clicks. It is easy to keep track of everything from the tone of voice all while making your customers feel like they’re being spoken to! You can also easily schedule emails so your marketing campaigns are sent at the most optimal time for each customer. This will ensure that they receive the message at a convenient time that works best for them, which increases their chances of engaging with your content.

4. Marketing templates

Marketing templates in Dynamics 365 Marketing allow you to create and store templates for your most used marketing assets, such as email, landing pages, forms, and segments. This can help optimize the turnaround time for your marketing campaigns by adhering to business standards. Plus, it’s just easier and more efficient overall! So why not make use of this…
You can create and store templates for assets, which can be used in your further marketing initiatives.

5. Automated Lead scoring

Lead scoring is an essential tool in any marketer’s toolkit. It allows you to automatically grade leads based on their activity and engagement, so you can prioritize the hottest prospects. With Dynamics 365 Marketing, you can take advantage of automated lead scoring. That means your team can spend less time manually grading leads, and more time selling!

Sales ready score as the name suggests helps you automatically mark it as sales-ready and transfer it to your sales team after the score has reached the defined threshold.

The scoring model is also equipped to handle lead grading, where-in you can define different grading models based on the score the lead has, for example, Cold = 10 to 50, Warm = 51 to 70, and Hot = 71 to 100. Now if your lead was scored at 95 via your scoring model the grade would be Hot which indicates the level of Interest for that particular lead.

Lead scoring is just one of the many ways that Dynamics 365 Marketing can help you close more deals and drive revenue.

6. Social post scheduling

Social post scheduling in Microsoft Dynamics 365 Marketing is a great way to keep your social media presence consistent without spending all day on it. By scheduling your posts in advance, you can make sure that your content is timely and relevant, without having to constantly check for new opportunities. Plus, you can maximize the reach of your posts and make sure that they’re seen by the people who are most likely to be interested in them. So if you’re looking for a way to save time and stay on top of your social media marketing, consider scheduling your posts in Microsoft Dynamics 365 Marketing.

Dynamics 365 Marketing also makes it easy to measure marketing ROI so you can track the success of your campaigns and make data-driven decisions about future marketing efforts.

Overall, Microsoft Dynamics 365 Marketing is an effective marketing automation tool that can help businesses overcome common pain points and problems. It offers a number of features that make it stand out from other similar tools, such as automated bounced removal and A/B testing.

By using Dynamics 365 Marketing, businesses can segment their customers more effectively, and personalize communications, As a result, businesses can improve their marketing effectiveness and drive better results.

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