SMBs’ most recent trends in Mobile Commerce
Businesses from almost all the industry areas are looking to make a transition into a world that is ruled largely by mobile.
In the past few years, the industry is observing great advancements taking place in the mobile technology, happening rapidly and progressively. This has stimulated a number of small and medium enterprises (SMEs) to jump into the mobility domain. Prioritizing their business strategy majorly on mobile commerce, let us learn what trends such businesses are putting into action, to make an exemplifying shift in the mobility market.
Increasing endorsement of Mobile Commerce by small and developing businesses
Stats show that over 30% of purchases made online, are done via mobile or other handheld devices. As consumers have begun to adopt the popular payment gateways easily and increasingly, there emerges a trend with numerous ‘mobile commerce’ options becoming popular with small businesses.
Experts believe that the recent trends in the mobile commerce industry will be a major factor behind shaping the whole industry, and how companies will perform to establish themselves in the market. The accelerating rate at which the adoption of mobile technology increases, can prove to serve as a huge opportunity for B2C (business-to-consumer) interactions, especially for small businesses.
Branding Mobile Apps
This is a common way SMBs (small businesses) are propelling their sales and a continuous engagement with their end-consumers. However for the same, the apps must be developed properly, in a way exactly meeting the customer requirements. In a case, when the app fails to meet those requirements, it might cost the development company so much that can even outweigh its offered benefits, respect to the conversion rates. Therefore, more companies are now looking to create mobile applications with a high-brand value, the reason being these will be quickly chosen and trusted by the customers for making purchases.
Consistently enhancing customer experience
It is observed that a company’s capability to improve the end-user experience, will be its determinant to success in the mobile commerce industry. This will be irrespective of whether the business is using emails, social networking sites, or anything other way to do the same.
Many companies in the retail sector have introduced POS (point-of-sale) devices in their business. This correlates with the application, also making the whole experience much simpler for the end customers. Many businesses have even started the trend of using tabs and smartphones, to receive customer orders, accept payments, scan Q cards, and many such activities relating to the whole retail experience. This is another advancement that companies are making in the mobile commerce age.
A retail Point-of-Sale (POS), developed by Intelegain Technologies is one such popular POS systems. Click here to view portfolio
Mobile Commerce is swiftly altering the way businesses of all sizes interact with their end-users. Mobile analysis studies show that app usage has increased from 80% in 2013, to 86% of total time spent by a mobile user. In the world today, mobile is not just an option but a necessity. Therefore, businesses can always adapt themselves to the dynamically changing customer requirements that can be optimized with a great mobility experience.