Microsoft Dynamics

Global Manufacturing Company automates its marketing function using Dynamics 365

Automating marketing functions is the key to success for any business that wants to be on top of their game. Manufacturers need a way to make sure customers are receiving accurate information about their products.

, a leading global test and measurement device manufacturing company decided to partner Intelegain to help them in their endeavour to automate their marketing function. Intelegain proposed the Dynamics 365’s marketing module as best fit for the purpose.

Intelegain’s marketing team worked closely with to streamline the process, understand the medium to long term objectives. Templates, emails, forms, landing pages were designed along with defined audience segments.

The assets was delivered in a phased manner and within the time frame. Intelegain helped to set up marketing automation workflows, which helped them segment their audience based on interactions with various touch points such as website visitors, leads created from different online campaigns etc., along with email campaign creation and scheduling across multiple lists of contacts for automated drip-marketing campaigns.

Intelegain successfully used Dynamics 365 to trigger the marketing processes and manage customer interactions. The automation efforts from the Intelegain team in collaboration with has helped increased efficiency by over 60% increase in lead generation efforts.

The automation has helped free up time for to focus on more strategic tasks .

Intelegain is a Microsoft Gold Partner with over 20 years of experience in providing Software Solutions to Enterprises globally. We have successfully implemented Marketing Automation solutions for a variety of industries . Contact us to help you take your business to the next level!

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