12 factors Startups need to succeed in 2023


12 factors Startups need to succeed in 2023

No startup can become successful with just a promising idea – especially in 2023. With the market already saturated and customer expectations at an all-time high, qualities other than a great concept are needed to rise above the competition.  

Factors such as having knowledge of best practices, understanding how to target customers, and creating various marketing strategies must come into play for your startup to be successful. An understanding of what works in the market and how to attract investors is essential for entrepreneurs looking be successful this year. 

If you have a great idea or concept for a startup and wish to be successful, it is essential that you put together a clever and thoughtful execution strategy. In addition to this, startups need to focus on business fundamentals such as strong cash flow management, products/services tailored to target markets, flexibility in responding to market changes, proper marketing channels, and ongoing customer loyalty initiatives.  

Working on these aspects will including several other factors give the new business the best chance of succeeding amongst the thousands of other competing companies. Knowing which steps are necessary for success and proactively executing them could mean the difference between success and failure. 

The Idea

Many people attribute the success of determining businesses to original ideas and concepts, however, turns out that while it is an incredibly valuable facet, there is much more to a successful business.  

Google provides a pertinent example

The core idea of interactive web search already existed amongst its competitors but ultimately its success was predetermined by a combination of factors such as the founders’ plans, execution, and timing which allowed them to be leaps and bounds ahead. This goes to prove that it isn’t only about having originality to gain success but rather weighing up all components for what works best for your business. 


Leadership is an essential component for any startup business since the person in charge is responsible for a generous portion of its success. Decisions must be made quickly and accurately, along with a vision being set that aligns with the goals of the organization. It’s also crucial to motivate employees and keep them excited about their work and improve morale on a day-to-day basis. Unfortunately, if an inexperienced leader is placed in charge, then chances are higher for decision-making errors and therefore a resulting lackluster performance. 

On the contrary, having a knowledgeable leader can provide the spark necessary to turn even weak ideas into something more substantial and profitable. Ultimately, it’s up to any given start-up to make sure they have a strong leader at the helm. 

Competent Team

To transform your startup into a king of the industry, requires the right set of individuals with the same passion, vision and dedication. Scout for the sharpest minds, who share the same ideology to take the business to another level. With skilful team members, you stand a good chance to take giant strides in the industry. Make sure to identify the right candidate for your assignment and assign the roles to climb up the success ladder. 

Many entrepreneurs put too much value on their idea and neglect to value their employees enough.

“Acknowledge the fact that you can’t do everything alone. So, recruit the right people, make them grow, and keep them happy. Also, ‘don’t be afraid to fire the wrong ones” – Mike Khorev, Digital Marketing Strategist. 

Finding your Niche market

After you have produced a unique start up idea, the first task that any entrepreneur should ask themselves is ‘who is my targeted audience? Who will be interested in my service or product? You must consider the potential customer’s demographic – like gender, age, relationship status, hobbies, disposable income level etc. 

Sometimes, you need to dig deeper to detect the buyer’s persona. Customer needs, wants, ambitions and the loopholes that your product/service can solve. 

An effective way to find your niche market is to interview as many people as possible from a variety of divergent backgrounds and demographics. For example, US-based Media and Entertainment startup CEO Vijay Koduri conducted interviews with YouTube enthusiasts, creators, and gamers. He wanted to gain insight into their habits concerning YouTube and the strategies they use when watching videos, creating clips, sharing links with others, etc. After he had gathered all of this useful information, he presented his product – Hash cut – which allows users to make clips, memes, and mashups from any YouTube content. He asked them how they would use this product if it were available to them; giving him an idea of what kind of market he could fit into. 

This helped them identify who their core audience was and then they re-positioned the website, the social handles as well as their marketing strategy based on their findings. After identifying the niche, start small and focus on being better for the focused group of users. 

Determine Product-Market Fit 

Achieving product market fit is a challenging task for startups, especially in the preliminary stages. It involves understanding your target market and creating a service or product that resonates with them.  

It goes beyond their appeal, but rather their willingness to pay for it. As Greenpal, a lawn mowing service’s co-founder says Gene Caballero, “Make sure you are solving a big enough problem. If your company’s solution is not ten times better than the traditional product or service, it will be difficult to market your offering successfully.” Thus, to gain an understanding of whether people would buy your service/product, speaking with family and friends as well as strangers and colleagues is recommended before launching any project. 

Networking with people

Networking with people is an essential tool for start-up founders. Networking with potential buyers can help you understand their wants and needs, while networking with influencers and industry professionals can get you valuable reviews of your product or service.  

Additionally, talking to investors is important if you need funding. They will be able to tell you what kind of business they look for when deciding where to invest and the factors they analyze when making an investment decision. Networking for a startup is something that cannot be ignored as it offers invaluable opportunities for growth – find like-minded people by attending meetups or seek advice from industry experts and learn from their experiences. Networking ultimately has the potential to make or break a business, so investing effort in this area is paramount. 

“Meetups can help you find like-minded people and avoid bottlenecks. Find an industry professional to test your product and learn from their experiences” says Monica Barrette Founder at Monica Barrette Agency. 

Flexible business model

One can’t be stubborn about a change of business model in the present competitive business world. As an entrepreneur, it is necessary to be ready for modifying the business model as per the nature of the market. Take the customer or market behaviour into account and study it thoroughly to bring about a strategic change in the products or services to move in the right direction. In short, be open to pivoting or evolving through the necessary iteration to prosper. Never take a back step or shy away from experimenting for the growth of the business. 


Timing is one of the critical factors from a competitive point of view, and it’s led many businesses to prominence despite the chaotic and busy market at the time of entry. For e.g., when YouTube arrived in the market, there were already dozens of video-streaming platforms available. YouTube, however, was launched at an overly critical time, i.e., when the high-speed internet had become the norm but before any other video streaming had risen to prominence. Thus, it enjoyed a radical early success. 

Target potential customers by understanding their behaviour 

You need to understand the behaviour and the lifestyle of your prospect before you target them for marketing activities. For e.g. if your target demographic is in between the ages of 19-25 years old, you can place a safe bet on using social media platforms as the right channel to approach them. 

“If you have a business service, announce it on the radio so that prospects can hear your message while in the car thinking about work. If you have a consumer product, reach out to the trade media so that it is on the radar of retail buyers. Also, the adage is true. You must spend money to make money. And, if you have a killer value proposition, this will pay off tenfold” sums up Linda Parry Murphy of Product Launchers. 

Keep a Close Eye on Competitors

Never take any competitor or rival for granted. This is one factor one should never neglect, or you will lose ground quickly. Always monitor what your competitors are up to it and identify the several types of rivals. The competitors fall under the indirect and direct categories. The companies that belong to the same industry with a similar target audience come from direct competitors. Well, the indirect competitors are those products that are the perfect substitute for your niche. Perform research on your competitors to maintain the forefront. 

Funding Strategy

Half of the startups fail due to a lack of funding. Do not let this be in your case by planning out an ideal funding process. To meet the capital resource, identify the right funders and build a healthy relationship before asking for funds. Reach out to the funders, angel investors, and more that are interested in your business idea. This increases the prospect of shaking hands with the legitimate funder to kick-start the business. 

The crisis response

Having the right strategy for responding to a crisis is far more important than having ways of avoiding one. No matter how successful an organization is, one moment of mishandling a crisis can lead to its downfall, so it is essential that you consider the specifics of your response plan in detail. The established protocol must take into consideration every aspect that could arise during or after a potential issue and accurately address them to mitigate any further damage to your company or its reputation. The crisis response needs to be carefully thought out and well-executed to ensure the safety and sustainability of the business. 

A Growth Strategy

A business is only as successful as the growth strategies it incorporates. A strong understanding of growth hacking tools puts your company in position to meet its bottom- and top-line objectives by enhancing customer base, increasing conversion rate, and uncovering untapped opportunities. A combination of social metrics analysis, creative problem solving, and hard data can lead your business to where it needs to be on the road to success. A sound growth strategy requires commitment, dedication, and an unwavering focus on achieving results. 

With a bit of planning and ingenuity, you too can reap the benefits that come with having a firm grip on these powerful tools. So do not wait any longer – take charge today and start creating the bright future you deserve for your business! 

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