The beverage industry demands speed and adaptability, making efficient distribution essential. HEINEKEN, one of the leading brewing companies operating in Vietnam, faced operational challenges in managing a vast and multilingual distribution network.
This case study explores how HEINEKEN Vietnam successfully streamlined its distribution processes by implementing Intelegain’s bilingual customer portal integrated with Microsoft Dynamics 365 Business Central. The solution significantly enhanced operational efficiency across its supply chain and empowered more than 1,000 sub-distributors with a seamless digital experience.
The Challenge
HEINEKEN Vietnam operates in a dynamic market, where managing sub-distributors efficiently is crucial. However, their existing systems lacked the capabilities required to handle the scale and diversity of their operations. The company encountered several challenges:
- Language Barriers: Communication gaps due to the diverse linguistic landscape created operational inefficiencies in distributor management.
- Scalability Issues: Providing ERP access to over 1,000 sub-distributors was proving to be both technically complex and financially burdensome.
- Fragmented Systems: Orders, inventory, and payment processes were distributed across multiple Microsoft Business Central tenants, leading to data silos and reduced visibility.
To overcome these roadblocks, HEINEKEN needed a solution that would centralize operations, support multiple languages, and integrate seamlessly with their existing ERP systems.
Limitations with the Existing Setup
The lack of a unified platform meant HEINEKEN’s sub-distributors faced significant hurdles in managing their daily operations. The inability to access real-time inventory data or submit orders efficiently caused delays and operational bottlenecks.
Moreover, each Business Central tenant functioned in isolation, making it difficult to maintain consistency across regions. Without centralized data management, decision-makers had limited insight into order volumes, inventory flow, and payment statuses across the network.
The Solution
To tackle these challenges, HEINEKEN Vietnam partnered with Intelegain to develop and implement a bilingual Dynamics 365 Business Central ERP based customer portal. This portal was designed to offer a user-friendly, scalable solution for sub-distributors while consolidating critical functions into one system.
Key Elements of the Solution Included:
Bilingual Customer Portal Integration
Intelegain developed a custom portal that supports both English and Vietnamese, ensuring ease of use for all sub-distributors. This portal provided a centralized interface for:
- Placing and tracking orders
- Viewing inventory levels in real-time
- Managing payments and transaction histories
The multilingual interface bridged communication gaps and reduced the need for manual coordination between HEINEKEN’s internal teams and distributors.
Centralized ERP Access
Instead of providing costly and complex ERP logins to thousands of sub-distributors, Intelegain’s solution offers indirect access through the portal. This approach ensured secure, controlled, and cost-effective usage of Business Central functionalities.
Through ERP based customer portal, sub-distributors could interact with the system without needing full ERP licenses. This provided a massive cost advantage while preserving data integrity.
Dataverse-Powered Tenant Management
To manage the multi-tenant environment effectively, Intelegain implemented a Dataverse database that acts as a centralized hub. The system intelligently routes data and transactions to the correct Business Central tenant based on predefined logic. This setup ensured:
- Accurate data flow across different regions
- Efficient order and payment routing
- Consistent inventory updates across all tenants
With this centralized structure, HEINEKEN achieved uniformity and real-time visibility across their distribution operations.
Business Impact
By implementing the bilingual Business Central ERP based customer portal, HEINEKEN Vietnam transformed its distribution operations. Key benefits realized include:
- Increased Distributor Engagement: Easy access to the portal in native language improved user adoption and satisfaction.
- Cost Efficiency: Eliminated the need for over 1,000 ERP licenses by providing a simplified interface without compromising on functionality.
- Operational Visibility: Gained a real-time, centralized view of orders, inventory, and payments across multiple regions and tenants.
- Streamlined Communication: Reduced miscommunication and delays through a multilingual platform tailored to local needs.
HEINEKEN Vietnam, in collaboration with Intelegain, enhanced its distribution operations by introducing a bilingual customer portal integrated with Microsoft Dynamics 365 Business Central. This solution centralized key processes, improved communication across language barriers, and enabled more efficient management of orders, inventory, and payments. The result was improved operational visibility, reduced costs, and a better overall experience for distributors.
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