How Tyres4U Built a Multi-Branch Tyre Aggregator Managing 13 Locations and Real-Time SKU Inventory
At-a-Glance
Tyres4U (Leading Tyre Distributor in Australia & New Zealand)
CHALLENGE:
B2B customers were struggling to locate specific tyre SKUs across Tyres4U's 13 decentralized branches. The lack of a centralized, real-time inventory aggregator resulted in lost sales, manual phone verifications, and poor customer experiences.
SOLUTION:
Intelegain engineered a robust, custom B2B e-commerce aggregator platform that integrates live inventory data from all 13 locations into a single, searchable multi-brand catalog.
RESULTS:
Successfully connected all branches, enabling B2B buyers to instantly view real-time stock availability, drastically reducing manual sales friction and driving significant online revenue growth.
The Challenge: Before Intelegain
Tyres4U operates one of the most extensive commercial and passenger tyre distribution networks across Australia and New Zealand. With 13 massive warehouse branches carrying hundreds of different brands and thousands of specific SKUs, inventory fragmentation had become a critical business bottleneck.
When a mechanic or commercial fleet manager needed a specific set of commercial tyres, they had no way to digitally verify stock availability. They were forced to call their local branch, who would then have to manually check the warehouse floor or call other branches to track down the inventory. This highly manual B2B purchasing process resulted in severe friction, delayed orders, and lost sales to more digitally mature competitors.
Lack of a centralized digital catalog leading to a highly manual, phone-based B2B ordering process.
Zero real-time visibility into inventory levels across 13 decentralized warehouse branches.
Inability to easily aggregate and display products from multiple disparate tyre manufacturers.
Why Tyres4U Chose Intelegain
Tyres4U needed more than a basic shopping cart; they needed an enterprise-grade integration engine capable of handling high-volume, real-time SKU lookups. Intelegain was selected for their deep expertise in building complex, API-driven web applications.
Implementation: The Intelegain Approach
Intelegain focused heavily on the backend data architecture, ensuring that the frontend user experience was powered by unassailable, real-time inventory data.
Phase 1: Backend Integration & Data Aggregation
Intelegain engineers developed a centralized data aggregation layer. They built secure APIs that connected directly to the backend inventory systems of all 13 Tyres4U branches. This engine continuously syncs stock levels, ensuring the web platform reflects the physical warehouse floor accurately to the minute.
Phase 2: B2B Frontend Portal Development
The team designed a robust, fast-loading web application tailored specifically for B2B buyers. Advanced filtering mechanics were implemented, allowing mechanics to search by tyre width, aspect ratio, rim size, brand, and specifically by branch availability.
Phase 3: Order Routing & Fulfillment Automation
When a B2B user places an order, the custom logic engine automatically routes the fulfillment request to the nearest branch holding the inventory, generating the pick tickets and invoicing automatically, completely removing manual human intervention from the ordering cycle.
Measurable Results
Warehouse Branches Digitally Unified
Real-Time SKU Stock Visibility for Buyers
Manual Phone Checks Required for Inventory
Brand Catalog Serving B2B Clients Nationwide
Project Details
Tyres4U
Australia
E-Commerce
React Native (iOS/Android)
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