How Tektronix Automated Marketing Execution and Lead Nurturing with Dynamics 365
At-a-Glance
Tektronix — a premier global manufacturing leader in precision electronic test and measurement technology across EMEA.
CHALLENGE:
Manual and fragmented marketing processes, inefficient email marketing execution, lack of structured audience segmentation, absence of automated lead nurturing workflows, and limited campaign analytics.
SOLUTION:
Deployed automated email campaigns, designed personalized templates, emails, forms, and landing pages, defined audience segments for targeted communication, and set up automated engagement paths.
RESULTS:
Significant boost in operational efficiency, highly personalized and relevant customer outreach, improved conversion rates, and clear performance visibility.
The Challenge: Manual Marketing Execution & Segment Fragmentation
Tektronix delivers precision measurement and manufacturing solutions across Europe, the Middle East, and Africa (EMEA). To drive sustained commercial growth, the organization required consistent, targeted communication with engineers, procurement leads, and technical buyers.
However, marketing operations were hindered by manual and fragmented processes. Email marketing execution was highly inefficient and administratively heavy. The team lacked structured audience segmentation, had no automated workflows to nurture leads over long decision-making cycles, and suffered from limited insights into campaign performance.
Manual and fragmented marketing processes causing operational drag and delayed campaign launches.
Inefficient email marketing execution requiring continuous manual oversight and intervention.
Lack of structured audience segmentation capabilities, preventing tailored messaging for diverse buyer personas.
Absence of automated workflows for lead nurturing, allowing prospective buyers to disengage.
Limited insights and performance reporting from active marketing campaigns.
Why Tektronix Chose Intelegain
Tektronix partnered with Intelegain for their proven ability to design and implement automated marketing workflows, personalized campaign assets, and dynamic audience segmentation within the Microsoft Dynamics 365 ecosystem.
Implementation: The Intelegain Approach
Intelegain deployed a modern marketing automation framework in Dynamics 365 to replace manual efforts with automated engagement paths.
Phase 1: Marketing Process Audit & Segmentation Architecture
Analyzed Tektronix’s EMEA target audiences and technical buyer personas. Defined structured customer segments to enable targeted, relevant communication aligned with manufacturing industry requirements.
Phase 2: Template, Form & Landing Page Deployment
Designed personalized email templates, web forms, and high-converting landing pages. Configured automated email campaigns to enhance operational execution efficiency.
Phase 3: Automated Engagement Paths & Performance Tracking
Set up automated engagement paths that dynamically nurture prospects based on interaction triggers. Implemented campaign performance tracking dashboards to provide actionable insights into conversions.
Measurable Results
Email campaigns replacing manual execution across EMEA
Custom-designed templates, forms, and landing pages
Structured audience segmentation driving relevant messaging
Automated engagement paths delivering higher conversion rates
Through automated email campaigns, personalized templates and forms, structured segmentation, and automated engagement paths in Dynamics 365, Tektronix transformed its marketing operations across EMEA, driving efficiency and higher commercial conversion rates.
Project Details
Tektronix
EMEA
Manufacturing
Microsoft Dynamics 365 Sales
Need a similar solution?
Talk to our certified Microsoft Dynamics 365 architects about transforming your sales operations.
Ready to streamline your sales operations?
Discover how Intelegain can integrate and optimize Microsoft Dynamics 365 Sales to drive operational velocity for your enterprise.