
How BECIS Accelerated Deal Velocity and Prevented Slippage with Dynamics 365 Sales Automation

At-a-Glance
BE C&I Solutions Holding Pte. Ltd (BECIS) — a leading clean energy and power solutions provider headquartered in Singapore.
CHALLENGE:
Ineffective sales management from lack of visibility into ongoing deals and follow-ups; delayed sales team responses resulting in missed opportunities; and customer dissatisfaction leading to lost deals.
SOLUTION:
Configured Dynamics 365 Sales process automation workflows for lead and deal tracking, implemented trigger-based automated notifications, and established escalation procedures for unresolved activities.
RESULTS:
Elimination of response bottlenecks, systematic deal tracking, proactive management escalation, and enhanced client trust across power and energy engagements.
The Challenge: Ineffective Sales Tracking & Delayed Commercial Follow-Ups
BE C&I Solutions Holding Pte. Ltd (BECIS) delivers commercial and industrial energy solutions across Asia. In a complex, capital-intensive power and energy sector, timely responsiveness and proactive deal tracking are crucial to winning and sustaining long-term utility and energy infrastructure contracts.
The company faced substantial commercial hurdles due to ineffective sales management. Sales leaders lacked visibility into ongoing deals and pending follow-ups. Reps struggled to respond promptly to prospect inquiries, resulting in missed commercial opportunities. Furthermore, poor follow-up procedures led to lost deals and decreasing customer trust.
Ineffective Sales Management: Absence of centralized visibility into ongoing deals and pending customer follow-ups.
Delayed Responses: Sales teams struggled to respond promptly, causing commercial opportunities to go cold.
Customer Dissatisfaction: Deficient follow-up procedures resulted in lost deals and weakened client relationships in the power and energy market.
No Escalation Mechanism: Stalled deals and unanswered inquiries remained unflagged with no management intervention.
Why BE C&I Solutions Holding Pte. Ltd (BECIS) Chose Intelegain
BECIS selected Intelegain for their proven ability to engineer automated sales workflows, configure trigger-based notifications, and enforce operational discipline within Microsoft Dynamics 365 Sales.
Implementation: The Intelegain Approach
Intelegain configured Dynamics 365 Sales to serve as an automated, highly disciplined deal-tracking engine.
Phase 1: Deal Process Mapping & Workflow Design
Mapped BECIS’s energy sales lifecycle from initial inquiry through commercial proposal and contract closure, identifying key response SLAs and follow-up milestones.
Phase 2: Sales Process Automation & Alert Engine Configuration
Configured Dynamics 365 Sales workflows to automate lead tracking and deal stage progression. Implemented trigger-based alerts that instantly notify sales reps when customer touchpoints and follow-up activities are due.
Phase 3: Escalation Hierarchy & Management Dashboard Rollout
Established automated escalation procedures ensuring that unresolved sales activities and unworked opportunities are systematically flagged and escalated to sales management to prevent delays.
Measurable Results
Missed customer follow-ups through automated trigger alerts
Systematic lead management and deal stage progression
Automated escalation paths resolving stalled activities
Real-time visibility into the power & energy sales pipeline
By configuring sales process automation, automated trigger alerts, and systematic escalation procedures in Dynamics 365 Sales, BECIS eliminated response delays, restored customer confidence, and gained complete visibility over their commercial pipeline.

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